My (honestly) super simple everyday makeup routine


If last year was the year of the selfie (#nomakeup or otherwise), this year was most definitely the year of the overdone makeup look, and I for one have had enough. I talked a bit about this on my Snapchat (@rosemarymaccabe) yesterday – there has been a serious rise in drag makeup in the past few months. Every second YouTube tutorial I watch shows a seriously good-looking girl essentially drawing her face on, while saying things like, "this is my everyday makeup look", while showing a flatlay featuring no fewer than 20 products.

Call me old-fashioned, but to my mind a "simple" makeup look features no more than five products – foundation or concealer, blusher, brows, mascara and maybe a lip product of some sort (I just used Carmex, so, y'know #basic). If you have to use four lip products before you can go to the shops, well, perhaps it's time to re-evaluate.

To be clear, I frequently leave the house without makeup. Because here's the thing – we can all see your makeup. No one's being tricked by your contour lines; it's fairly clear what you look like under that mask (just like we all know when you're wearing a waist trainer). Makeup can, yes, make you feel better and look brighter, but really there's no need to put on makeup to go to work* / the gym / IKEA.

With that in mind, here are the products I put on if I feel like I really should present a semi professional visage, have 10 minutes to spare and am feeling energetic (so, two days out of five).


everyday makeup routine

For my base, I keep things super-simple, ie just foundation. Honestly, who are the people who have time for foundation and concealer and contour and powder and strobing and bronzer...? I love Rimmel's Wake Me Up (€10.99 an' all), and at the moment I'm using Blank Canvas Cosmetics' F20 foundation brush (€26.99 for two). I bought mine in a duo during the Black Friday sale when there was 30% off. Soz bbz.

everyday makeup routine

I would 100% rather go without foundation than go without brows. I get mine done by Siobhan Macken at PREEN, and then I fill them in slightly with Fuschia Make Up's Boom! Brow in Brunette (€15.50), using a double-ended brow brush. In the office, that's Estee Lauder's Double Brow Brush (I can't find it online but you should find it at any Estee Lauder counters); at home, it's Blank Canvas's E30 (€7.99). I like a double-ended brush (ooh-er), to apply product with the brush end and then brush it through with the spoolie.

everyday makeup routine

I used to be a bronzer devotee, but of late I've realised that a teeny bit of blush on the outer apples of my cheeks can make a big difference. If I'm really stuck for time, I use Bourjois' Aqua Blush 12HR in Cocoricorail (€10.99) and apply with a (relatively) clean finger; if I feel I can give it 60 seconds or so, I use Clinique Cheek Pop in Peach Pop (€21) with a blush / bronzer brush (not fussy really). This one is a special edition version of YSL's Blusher Brush (€53).

everyday makeup routine

Lastly, it's mascara. My eyelashes are practically non-existent, so I have to go for something that isn't too clumping – and, if I remember, I curl them because that makes about a 2% difference. When your lashes are like mine, every % counts... My two current faves are Rimmel's Super Curler 24HR (€8.99) and Clinique Chubby Lash Fattening Mascara (€22.50).

There you go! Results below...

Rosemary Mac Cabe everyday makeup

I should also point out that I only ever buy premium make-up (Clinique, YSL etc) when there's a really strong gift with purchase or special offer – and I clearly don't always buy into super expensive makeup, either. My second-favourite foundation just happens to be Rimmel's Match Perfection, and when I do wear bronzer (on the weekend, or at night-time), it's by Flormar.

* Unless you work on the MAC counter.